OshKosh B’gosh is a storied American children’s apparel brand that has captured the hearts of parents and children alike with its durable, comfortable, and stylish clothing. Originally founded in 1895 in Oshkosh, Wisconsin, the brand began as a manufacturer of adult workwear before pivoting to children’s clothing in the early 20th century, a move that would cement its legacy in the apparel industry. OshKosh B’gosh is best known for its signature item: the bibbed overall, initially designed for the children of farmers and railroad workers, which has since become an iconic symbol of childhood in America.
Over the years, OshKosh B’gosh has expanded its product line to include a wide variety of children’s apparel, from newborn to size 14, catering to the various stages of a child’s growth. The brand’s offerings now encompass everything from denim, T-shirts, and leggings, to dresses, outerwear, and swimwear, all designed with the playfulness and energy of children in mind. The clothing is known for its optimistic color schemes, playful prints, and artful attention to detail, ensuring that each piece is not only fashionable but also functional and kid-friendly.
As a subsidiary of Carter’s, Inc., one of the largest branded marketers of baby and children’s clothing in the U.S., OshKosh B’gosh benefits from a strong distribution network that includes branded retail stores, online platforms, and presence in various department stores and national chains. This accessibility has helped the brand maintain its popularity among a broad demographic of consumers who value quality and style in children’s wear.
OshKosh B’gosh’s commitment to quality is evident in the construction of its garments, which are made to withstand the rigors of active play and repeated washing, a critical consideration for parents. The brand’s aesthetic seamlessly blends classic Americana with contemporary trends, resulting in clothing that is both timeless and of the moment.
Moreover, OshKosh B’gosh is committed to social responsibility, engaging in various initiatives aimed at supporting children and families in need. Through its products, marketing, and community involvement, OshKosh B’gosh continues to embody the spirit of childhood, encouraging kids to play, live, and grow with a sense of adventure and discovery.